Storytelling: Education

Storytelling is the essence of communication. The elements of storytelling are like letters of the alphabet. When you know how to use them, you can tell your best story.

Element 14: Education

Great stories do more than just entertain, they teach (in an entertaining way).

Case study: Raw Beet 

raw-beet-coverWhat it is:

Raw Beet is a cookbook covering four popular ways of eating: gluten free, raw, vegan and low glycemic-index (GI). Based around simple ingredients and straight-forward techniques, it educates people who want to learn more or adopt these nutrition options.

Why it matters:

Publishing a raw, vegan, gluten free or low-GI cookbook is like spooning water into the ocean. The market is glutted with books, most of which are celebrity-led, meaning the potential audience has to like the author. Raw Beet’s genius is pragmatism. Its angle is clean and sharp as a paring knife: Cut through the hype and moralising with clear, easy-to-prepare recipes.

Instead of preaching, it offers practical advice, including dietary descriptions, ingredient tips, and lists of food suppliers, for anyone who wants or needs to eat raw, gluten free, vegan or low-GI. Whether the goal is beating allergies, managing chronic illnesses, losing weight, or experimenting with new dishes, Raw Beet’s emphasis on education makes the process accessible and inclusive.

In their own words:

“With the help of our cooks and other contributors, we have tried to put together a collection of fairly simple recipes that can be served formally or informally, using ingredients that can be bought easily.”

Read more

Practice: “Flowery language can be effective in the right forum; however, overly embellished sentences do not belong in your informative [writing]. Keep your verbiage simple and straightforward, or your reader will pay too much attention to your overuse of adjectives and adverbs.” Angelique Caffrey via Explore Writing

Remember: “Learn the names of everything: birds, cheese, tractors, cars, buildings.”
~Natalie Goldberg

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Elements of Storytelling 3: Inspiration

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 3: Inspiration

Great stories are not plucked from the air; they grow from the fertile soil of stories that were told before.

Case study: Eivissa: The Ibiza Cookbook by Anne Sijmonsbergen

eivssa cover

What it is:

A cookbook based on, and inspired by Ibiza food. What it isn’t is an attempt to slavishly recreate traditional Ibicenco recipes, or a generic Mediterranean cookbook. The author lived on an organic farm in Ibiza for a dozen years, growing local produce, working with other farmers, and hanging out with rare-breed animal experts, fishermen, and artisan cheesemakers, before she put proverbial pen to paper.

 

Why it matters:

This long period of absorbing and exploring the food culture freed Anne to create recipes that are unique to her but capture the essence of Ibiza. She transforms stolid island fare like flaó — a dense, old-fashioned cake — into something fresh and suited for a modern palate. Each recipe becomes a story in its own right, revealing the history and origin of its components and the author’s inspiration.

The Evissa story:

Ibiza is on the cusp of a food revolution. The island’s traditional farming and fishing culture has been supplemented with a wave of chefs and producers making artisan products and vibrant food.

Now Eivissa, the first recipe book to showcase the incredible Ibicenco dishes Ibiza cuisine has to offer, reveals how to recreate the tastes of the white island in your own home.

Divided into seasonal chapters to reflect the ingredients in Ibiza, these are gorgeous recipes reflecting the heritage of the cuisine, yet with contemporary twists. Sample a really simply Grilled Courgette Ribbons, Asparagus & Mint Tostada from Spring, for example, or a Grapefruit & Juniper-Encrusted Pork Salad. Try Steamed Mussels with Samphire or Chicken with Roasted Figs from Autumn. Or treat yourself with a Ricotta Pine Nut Cake or Spiced Chocolate Truffles.

Full of stunning photography shot on location in Ibiza, both of the recipes and the island’s beautiful backdrop, these are recipes that are full of energy, warmth and enjoyment.

Read more here

Practice: Plenty of writing ideas are culled from great tales that have been told throughout history. Some of these have been converted into formulas that writers can use as storytelling guidelines.

From the three-act structure to the hero’s journey, formulas have been criticized as making stories dull and predictable yet they have also been credited with providing writers a framework in which to create.” via WritingForward.com

Remember: You can’t wait for inspiration. You have to go after it with a club.” – Jack London