Storytelling is the essence of communication. The elements of storytelling are like letters of the alphabet. When you know how to use them, you can tell your best story.
Element 10: Magic
Every great story needs a touch of magic: a perfectly conjured sentence or feat of illusion.
Case study: Comedy & Magic Society
What it is:
Four hard-working professional magicians: Mark Phillips, Bob Sheets, Brian Curry and Barry Woods. Together they have over 100 years of cumulative magic experience and each, if modesty allowed, could claim to be one of the world’s finest prestidigitators.
Why it matters:
My acquaintance with Comedy Magic Society began when Mark Phillips commissioned me to write a profile of the quartet. Interviewing and writing about the four magicians was an eye-opener. Dexterity is the smallest fraction of illusion, it turns out. The real magic lies in storytelling.
Magic relies on hooking the audience into a narrative. The story distracts then, holding their attention while the magician does his work. A great magician can tell stories to anyone: Mark uses magic as a tool to help corporate clients communicate and sell; Brian honed his skills doing close-up tricks for restaurant patrons; Bob is a former circus clown who perfected the art of magic bartending; and Barry educates and entertains kids in schools and hospitals.
In their own words:
Barry, Mark, Bob and Brian brim with joy and enthusiasm for what they do. “I’m grateful to be getting paid to do something I love,” says Barry. “I’m blessed.” This gratitude and energy flows through their work both as individual magicians, and as the Comedy & Magic Society collective. Magic, as performed by the CMS and friends, is the art of celebrating what’s possible. “Magic can lift people’s feet off the ground, if only for a moment,” says Bob. “You never know what the result will be. You get a kid in front of an audience and he realises it’s okay to get in front of people, it’s okay for people to laugh at – and with – you. It gives him confidence.” Read more…
Practice: To retain all the “juice” of being in the moment, a writer needs to pull a rabbit out of a hat – to use sleight of hand that moves the reader from a second-hand recounting to feeling present in the scene.
When F. Scott Fitzgerald’s Gatsby is shot, for instance, Nick Carroway, his narrator, is off-stage. Yet he allows Nick to surmise not merely what happened, but also what Gatsby must have felt during those last few minutes of life:
No telephone message arrived, but the butler went without his sleep and waited for it until four o’clock – until long after there was anyone to give it to if it came. I have an idea that Gatsby himself didn’t believe it would come, and perhaps he no longer cared. If that was true he must have felt that he had lost the old warm world, paid a high price for living too long with a single dream. He must have looked up at an unfamiliar sky through frightening leaves and shivered as he found what a grotesque thing a rose is and how raw the sunlight was upon the scarcely created grass.
Remember: “We are all magicians. What we see will never coincide with absolute reality. As a result, the human brain must make a narrative.” ~ Frederick Reiken