Storytelling: Character

Storytelling is the essence of communication. The elements of storytelling are like letters of the alphabet. When you know how to use them, you can tell your best story.

Element 17: Character

Characters drive stories. Make yours unforgettable.

Case study: Yoga With Paul

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Paul Dobson

What it is:

An umbrella brand for the professional activities of London-based yoga teacher, masseuse and former professional dancer Paul Dobson.

Why it matters:

Yoga teachers are two pence a dozen in London and students typically cram sessions into hectic schedules. In this environment convenience, rather than affinity for a teacher, is often the deciding factor in choosing a yoga class.

Yoga With Paul was created to buck this trend by sharing founder Paul Dobson’s character. Instead of saying why he’s a great teacher it shares what he believes and cares about. Through a blog and social media, Yoga With Paul (#YWP) has built a network of like-minded yogis who share Paul’s interest in yoga, meditation, clean eating, mindfulness, fashion, urban life, and more. The proof is in the success: Paul now teaches several styles of yoga across London, and his annual Yoga Holiday With Paul summer retreats sell out well in advance.

In his own words:

“My life changed radically when I became a Bikram yoga teacher and it made me realise how easy to get locked into a “ladder” mind-set in our careers, relationships, or even hobbies. What I strive to share with my students is the awareness that you grow and become more yourself by challenging your preconceptions and being open to new experiences. It’s never too late for Bikram and never too late to change your life.”
Read more

Practice: “Your readers will live in a house made of their own mental pictures while reading your fiction. Those pictures are based on your words, of course, and you will curate that mental gallery quite closely. And yet the infinite details that your readers will conjure up around the mental pictures suggested by your words are all their own.” via Michael Alexander Chaney

Remember: “Desire is the crucible that forges character. ~Kristen Lamb

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Yoga With Paul

 

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Elements of Storytelling 12: Ethics

Storytelling is the essence of communication. The elements of storytelling are like letters of the alphabet. When you know how to use them, you can tell your best story.

Element 12: Ethics

Great storytellers hook their audience with a clear ethos, worldview, or proposition.

Case study: Kat Lister

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What it is:

Freelance journalist Kat Lister has carved a successful career writing for publications including Marie Clare, The Telegraph, Huff Post, InStyle, Vice, and Broadly by championing the ever-contentious cause of women’s equality.

Why it matters:

Journalists have flirted with starvation since at least 1891 (the year George Gissing published New Grub Street*). Modern multimedia journalism is unapologetically fuelled by celebrity and sensation. To survive journalists must be inimitable. Lister nails it. Everything she writes, from investigative pieces on Syria, to reportage on young Muslims, to think pieces on Brexit, “glass cliffs” and IVF is examined through lens of her feminism. Lister’s cohesive, provocative ethical stance, plus ferociously good writing, whets editors’ appetites, and has prompted 40K shares and 140K Facebook Likes (and counting).

In her own words:

I write about women and culture

Read more / Follow @Madame_George on Twitter

Practice: “Put yourself at the center [of your stories], you and what you believe to be true or right. The core, ethical concepts in which you most passionately believe are the language in which you are writing.” ~ Anne Lamott

Remember: “There may be times when we are powerless to prevent injustice, but there must never be a time when we fail to protest.” ― Elie Wiesel

*Free on Kindle: Amazon.com  and Amazon.co.uk

Elements of Storytelling 4: Heritage

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 4: Heritage

Stories are how we connect to the past and make sense of the present. Heritage gives us a sense of shared lives, experiences, and memories.

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Case study: St. John & Dolly Smith’s Pickles

What it is:

Possibly Britain’s best pickles, sauces and chutneys. The first time I tried St. John & Dolly Smith’s ‘Scotch Bonnet Pickle’ my taste buds lit up like someone put 1000 volts through them. It was a blistering simultaneous hit of taste and sensation. The heat-wave receded leaving two questions: Who made this? And: Where can I get some more?

I tracked down founder and self-styled Pickleman Chris Smith and discovered a backstory as flavourful as his creations.

Why it matters:

The sauces, pickles and chutneys would be extraordinary, with or without the story of St. John and Dolly Smith. But by connecting his product to its heritage, Chris taps into a primal hunger for stories about love, belonging, success and navigating an ever-changing world. His heritage touches on history, empire, education, immigration, death, and the inevitable march of time. The details of our stories are different, but every one of us experiences equally big, scary, life events. I fell in love with the pickle and its promise that change can be beautiful and there is always another chapter to be written.

The St. John & Dolly Smith story:

St. John Smith taught at some of India’s best schools, some of which were boarding schools where Dolly’s role was that of house matron. When their two older sons left university they moved to England with 13-year-old Chris. It was the first time he’d left India and his abiding memory is of coming off the boat to see frost so thick on the ground it looked like snow. The utter foreignness of his new home was assuaged by the familiar foods of Bangalore.

“Friends were crazy about my parent’s cooking. They would come around with a list of requests for their favourites but my mum and dad were very modest,” Chris recalls fondly. “They always thought ‘oh, they’re just being polite.’”

As the son of gifted cooks, he admits to never doing much in the kitchen. “Why would I, when they could do it better?” One of Dolly’s traditions was taking jars of pickle to school reunions, a flavoursome evocation of shared memories. After his mother passed away, a chance meeting with one of her old friends encouraged Chris to dig out her recipes and revisit his culinary heritage.

Read more here

Practice: “Write down everything you can remember about every birthday or Christmas or Seder or Easter or whatever, every relative who was there. Write down all the stuff you swore you’d never tell another soul. What can you recall about your birthday parties — the disasters, the days of grace, your relatives’ faces lit up by birthday candles? Scratch around for details: what people ate, listened to, wore — those terrible petaled swim caps, the men’s awful trunks, the cocktail dress your voluptuous aunt wore that was so slinky she practically needed the Jaws of Life to get out of it.” ~Anne Lamott in Bird By Bird

Remember: Even if you were in a prison whose walls allowed none of the sounds of the world to reach your senses — would you not still have always your childhood, that precious, royal richness, that treasure house of memories?” ~ Rainer Maria Rilke

Elements of Storytelling 2: Urgency

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 2: Urgency

Great stories say things that matter. They aren’t just entertainment, they have an urgent message.

Case study: CALMZine

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What it is: CalmZINE is a by-men/for-men magazine published by the Campaign Against Living Miserably (CALM). CALM is a British charity that works to prevent male suicide (in 2014 men accounted for 76% of UK suicides and it is the leading cause of death in men under 45).

Brash as the captain of a five-a-side team after six pints, CALMZine hums with the urgent message: You’re not alone. In another context its laddishness, #Mandictionary, its jocular tone, would be gratingly juvenile. But it works because it is fuelled by urgency. Life and death. Every article whether news, interviews, fashion features, sport or entertainment, is twined with the message: It’s okay to struggle. You’re not alone. We’re here to listen.

 

Why it matters: Nothing comes close to being as awful as suicide. I’ve seen friends, family, shattered by it and there is nothing to say. Not a single word of comfort. No, “everything will be all right,” no “it was for the best,” no “at least he didn’t suffer,” no no no. None of the platitudes we salve ourselves with in the face of ordinary death. You can always find mercy if you look hard enough. But not in the vortex of suicide. You can stare into that pit all day, until your eyes burn at the blackness. You can cry enough tears to fill the ocean and that hole stays dry and dead as a slice of outer space.

The hopelessness of words after the fact gives utmost urgency to every word spoken or written to prevent it. There are no second chances. Any comfort or stumbling block, anything that helps one person make the choice to live, matters more than art.

Their story:

CALM works to prevent male suicide by:-

  • Offering support to men in the UK, of any age, who are down or in crisis via our helpline and website.
  • Pushing for changes in policy and practice so that suicide is better prevented via partnerships such as The Alliance of Suicide Prevention Charities (TASC), the National Suicide Prevention Alliance (NSPA). CALM also hosts the Suicide Bereavement Support Partnership (SBSP), which aims to ensure that everyone bereaved or affected by suicide is offered and receives timely and appropriate support.

Read the rest of the CALM story here

Practice: “Rather than daydreaming about what you’d like to write, sit down for fifteen minutes, keep your hand moving, begin with “I want to write about,” and go. Stay specific and concrete. Not ‘I want to write about truth, democracy, honesty,’ but ‘I want to write about the time my father lied right to my face and I could taste it all through dinner. It tasted like hot gasoline.’ ~Natalia Goldberg (Wild Mind)

Remember: “The one I felt pulsing in my chest [was] like a second heart… the story I couldn’t live without telling.” ― Cheryl Strayed

 

Oregon Wine Pioneers Stockists

Vine Lives: Oregon Wine Pioneers is crossing continents and oceans!
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In addition to being available online at AMAZON.COM, AMAZON.CO.UK, and VineLiv.es it is in stock at the following independent bookstores:

Portland, OR:
Powell’s City of Books
1005 W Burnside St., Portland, OR 97209 Phone: 503-228-4651

Broadway Books
1714 NE Broadway, Portland, OR 97232 Phone: 503-284-1726

Annie Bloom’s Books
7834 SW Capitol Hwy, Portland, OR 97219 Phone: 503-246-0053

Wallace Books
7241 SE Milwaukie Ave, Portland, OR 97202 Phone: 503-235-7350

Salem, OR:
Escape Fiction
3240 Triangle Dr. SE, Salem Oregon, USA, Phone: (503) 588-5865

Reader’s Guide
735 Edgewater NW, Salem, OR, USA, Phone: (503) 588-3166

Newberg, OR:
The Coffee Cottage
808 E Hancock Street, Newberg, OR. 97132 Phone: 503-538-5126

Chapter’s Books & Coffee
701 E 1st Street, Newberg, OR 97132 Phone: 503-554-0206

McMinnville, OR:
Third Street Books
334 NE 3rd St, McMinnville, OR, USA, Phone: (503) 472-7786

Aloha, OR:
Jan’s Paperbacks
18095 SW Tualatin Valley Hwy, Aloha, OR 97006

Lincoln City, OR:
Bob’s Beach Books
1747 NW Hwy 101, Lincoln City, Oregon, USA, Phone: 541-994-4467

Philadelphia, PA
University of Pennsylvania Official Bookstore
3601 Walnut St, Philadelphia, PA, USA, Phone:(215) 898-7595

London, UK
Books for Cooks

4 Blenheim Crescent, Notting Hill, London, UK, Phone: 020-7221-1992
We’re constantly adding new stockists so please check back for stores in your area. Or contact us to to suggest a local store.

FOR STOCK REQUESTS, PRESS OR AUTHOR INTERVIEWS CONTACT: cila@vineliv.es

Wordsworth ‘Composed Upon Westminster Bridge’

William Wordsworth’s sublime ode to London. Thanks Alice!

Westminster-Bridge

Composed upon Westminster Bridge, September 3, 1802

Earth has not anything to show more fair:
Dull would he be of soul who could pass by
A sight so touching in its majesty:
This City now doth, like a garment, wear
The beauty of the morning; silent, bare,
Ships, towers, domes, theatres, and temples lie
Open unto the fields, and to the sky;
All bright and glittering in the smokeless air.
Never did sun more beautifully steep
In his first splendour, valley, rock, or hill;
Ne’er saw I, never felt, a calm so deep!
The river glideth at his own sweet will:
Dear God! the very houses seem asleep;
And all that mighty heart is lying still!

Share your favourite ‘place’ poem in the comments!