Elements of Storytelling 4: Heritage

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 4: Heritage

Stories are how we connect to the past and make sense of the present. Heritage gives us a sense of shared lives, experiences, and memories.

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Case study: St. John & Dolly Smith’s Pickles

What it is:

Possibly Britain’s best pickles, sauces and chutneys. The first time I tried St. John & Dolly Smith’s ‘Scotch Bonnet Pickle’ my taste buds lit up like someone put 1000 volts through them. It was a blistering simultaneous hit of taste and sensation. The heat-wave receded leaving two questions: Who made this? And: Where can I get some more?

I tracked down founder and self-styled Pickleman Chris Smith and discovered a backstory as flavourful as his creations.

Why it matters:

The sauces, pickles and chutneys would be extraordinary, with or without the story of St. John and Dolly Smith. But by connecting his product to its heritage, Chris taps into a primal hunger for stories about love, belonging, success and navigating an ever-changing world. His heritage touches on history, empire, education, immigration, death, and the inevitable march of time. The details of our stories are different, but every one of us experiences equally big, scary, life events. I fell in love with the pickle and its promise that change can be beautiful and there is always another chapter to be written.

The St. John & Dolly Smith story:

St. John Smith taught at some of India’s best schools, some of which were boarding schools where Dolly’s role was that of house matron. When their two older sons left university they moved to England with 13-year-old Chris. It was the first time he’d left India and his abiding memory is of coming off the boat to see frost so thick on the ground it looked like snow. The utter foreignness of his new home was assuaged by the familiar foods of Bangalore.

“Friends were crazy about my parent’s cooking. They would come around with a list of requests for their favourites but my mum and dad were very modest,” Chris recalls fondly. “They always thought ‘oh, they’re just being polite.’”

As the son of gifted cooks, he admits to never doing much in the kitchen. “Why would I, when they could do it better?” One of Dolly’s traditions was taking jars of pickle to school reunions, a flavoursome evocation of shared memories. After his mother passed away, a chance meeting with one of her old friends encouraged Chris to dig out her recipes and revisit his culinary heritage.

Read more here

Practice: “Write down everything you can remember about every birthday or Christmas or Seder or Easter or whatever, every relative who was there. Write down all the stuff you swore you’d never tell another soul. What can you recall about your birthday parties — the disasters, the days of grace, your relatives’ faces lit up by birthday candles? Scratch around for details: what people ate, listened to, wore — those terrible petaled swim caps, the men’s awful trunks, the cocktail dress your voluptuous aunt wore that was so slinky she practically needed the Jaws of Life to get out of it.” ~Anne Lamott in Bird By Bird

Remember: Even if you were in a prison whose walls allowed none of the sounds of the world to reach your senses — would you not still have always your childhood, that precious, royal richness, that treasure house of memories?” ~ Rainer Maria Rilke

Elements of Storytelling 3: Inspiration

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 3: Inspiration

Great stories are not plucked from the air; they grow from the fertile soil of stories that were told before.

Case study: Eivissa: The Ibiza Cookbook by Anne Sijmonsbergen

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What it is:

A cookbook based on, and inspired by Ibiza food. What it isn’t is an attempt to slavishly recreate traditional Ibicenco recipes, or a generic Mediterranean cookbook. The author lived on an organic farm in Ibiza for a dozen years, growing local produce, working with other farmers, and hanging out with rare-breed animal experts, fishermen, and artisan cheesemakers, before she put proverbial pen to paper.

 

Why it matters:

This long period of absorbing and exploring the food culture freed Anne to create recipes that are unique to her but capture the essence of Ibiza. She transforms stolid island fare like flaó — a dense, old-fashioned cake — into something fresh and suited for a modern palate. Each recipe becomes a story in its own right, revealing the history and origin of its components and the author’s inspiration.

The Evissa story:

Ibiza is on the cusp of a food revolution. The island’s traditional farming and fishing culture has been supplemented with a wave of chefs and producers making artisan products and vibrant food.

Now Eivissa, the first recipe book to showcase the incredible Ibicenco dishes Ibiza cuisine has to offer, reveals how to recreate the tastes of the white island in your own home.

Divided into seasonal chapters to reflect the ingredients in Ibiza, these are gorgeous recipes reflecting the heritage of the cuisine, yet with contemporary twists. Sample a really simply Grilled Courgette Ribbons, Asparagus & Mint Tostada from Spring, for example, or a Grapefruit & Juniper-Encrusted Pork Salad. Try Steamed Mussels with Samphire or Chicken with Roasted Figs from Autumn. Or treat yourself with a Ricotta Pine Nut Cake or Spiced Chocolate Truffles.

Full of stunning photography shot on location in Ibiza, both of the recipes and the island’s beautiful backdrop, these are recipes that are full of energy, warmth and enjoyment.

Read more here

Practice: Plenty of writing ideas are culled from great tales that have been told throughout history. Some of these have been converted into formulas that writers can use as storytelling guidelines.

From the three-act structure to the hero’s journey, formulas have been criticized as making stories dull and predictable yet they have also been credited with providing writers a framework in which to create.” via WritingForward.com

Remember: You can’t wait for inspiration. You have to go after it with a club.” – Jack London

Elements of Storytelling 2: Urgency

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 2: Urgency

Great stories say things that matter. They aren’t just entertainment, they have an urgent message.

Case study: CALMZine

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What it is: CalmZINE is a by-men/for-men magazine published by the Campaign Against Living Miserably (CALM). CALM is a British charity that works to prevent male suicide (in 2014 men accounted for 76% of UK suicides and it is the leading cause of death in men under 45).

Brash as the captain of a five-a-side team after six pints, CALMZine hums with the urgent message: You’re not alone. In another context its laddishness, #Mandictionary, its jocular tone, would be gratingly juvenile. But it works because it is fuelled by urgency. Life and death. Every article whether news, interviews, fashion features, sport or entertainment, is twined with the message: It’s okay to struggle. You’re not alone. We’re here to listen.

 

Why it matters: Nothing comes close to being as awful as suicide. I’ve seen friends, family, shattered by it and there is nothing to say. Not a single word of comfort. No, “everything will be all right,” no “it was for the best,” no “at least he didn’t suffer,” no no no. None of the platitudes we salve ourselves with in the face of ordinary death. You can always find mercy if you look hard enough. But not in the vortex of suicide. You can stare into that pit all day, until your eyes burn at the blackness. You can cry enough tears to fill the ocean and that hole stays dry and dead as a slice of outer space.

The hopelessness of words after the fact gives utmost urgency to every word spoken or written to prevent it. There are no second chances. Any comfort or stumbling block, anything that helps one person make the choice to live, matters more than art.

Their story:

CALM works to prevent male suicide by:-

  • Offering support to men in the UK, of any age, who are down or in crisis via our helpline and website.
  • Pushing for changes in policy and practice so that suicide is better prevented via partnerships such as The Alliance of Suicide Prevention Charities (TASC), the National Suicide Prevention Alliance (NSPA). CALM also hosts the Suicide Bereavement Support Partnership (SBSP), which aims to ensure that everyone bereaved or affected by suicide is offered and receives timely and appropriate support.

Read the rest of the CALM story here

Practice: “Rather than daydreaming about what you’d like to write, sit down for fifteen minutes, keep your hand moving, begin with “I want to write about,” and go. Stay specific and concrete. Not ‘I want to write about truth, democracy, honesty,’ but ‘I want to write about the time my father lied right to my face and I could taste it all through dinner. It tasted like hot gasoline.’ ~Natalia Goldberg (Wild Mind)

Remember: “The one I felt pulsing in my chest [was] like a second heart… the story I couldn’t live without telling.” ― Cheryl Strayed

 

Elements of Storytelling 1

Storytelling is the essence of communication. Writers, entrepreneurs, corporations, governments and even religions rise and fall by the stories they tell. It’s simple: if you want an audience, customer, or acolyte you better tell a damn good tale.

Think of the elements of storytelling as letters in the alphabet. Once you know them, you can tell any story your want in a way that makes people pay attention.

Element 1: Listening

Great storytelling begins with listening… to stories, people, songs, ideas, waves breaking on rocks, the voice of your intuition

Case study: Boom Earwear

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What happened:

My first interaction with @BoomEarwear on Twitter. As a music fiend and serial jogger I go through headphones at an unholy rate. I clicked onto their webpage to order a pair but the site was down. I Tweeted a jokey complaint. To my surprise a response popped up a minute later, thanking me, apologising, and promising to fix things ASAP.

Why it mattered:

Easily distracted, I went back to my crappy generic headphones. When they gave up the ghost I thought of the Twitter exchange, but couldn’t remember the name of the company. The fact they listened and responded was enough to make me search my feed for the name. My post-purchase Tweet received a prompt, friendly response. Once again, giving me the warm fuzzy feeling that comes from being listened to…

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Their story:

A note from James, founder of Boom Earwear.

Firstly, thank you for checking out Boom Earwear, we’re super excited to have you around. I’ve been asked many times why I set up Boom Earwear, and wanted to tell the story exactly as it is.

I founded Boom Earwear after encountering issues with my headphones when travelling through Asia. I’d gone out for five weeks alone, and took a pair of headphones with me to listen to music – it’s a big part of travel for me.

During the second week, my headphones developed a fault – and naturally, I wanted to get this solved. I contacted the manufacturer and was told that sure, I could have a replacement – but I had to go back to the store I bought them from, or get them shipped to a UK address. When you’re out in the middle of nowhere, thousands of miles from home – that’s not a great answer.

That’s when I started to get super bummed out. Consumer electronics as a whole is a huge industry, and there is a real lack of companies that care enough to help….

Read the rest of the Boom story here

Practice:

“Imagine yourself in the other person’s situation, wanting to have someone listen to them. When they are speaking, make an effort to think of where they are coming from and why. Imagine what their life is like and what struggles they might be facing”
via FastCompany

Remember:

“When people talk, listen completely. Most people never listen.” ― Ernest Hemingway

WineRev: Nyetimber Classic Cuvee

Wine reviews by an appreciative amateur.

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Sweet gold grass spikes my ankles as I walk through the makeshift car park. “A hay field full of Range Rovers,” I text my boyfriend. “Couldn’t be more Ibiza if it tried.”

At the top of the dusty camino a villa looms: eye-stretching expanses of white surrounding a massive stone tower. Jasmine bushes leak perfume over the steps to the entrance. “This is what the south of France smells like,” the woman ahead of me says, a small blonde child hanging from each hand. “I wish I had a camera that could capture smells.”

Palm fronds shiver against the enamel sky, magenta bougainvillea splashes a wall.

Through an open door lies a vaulted central room with corridors running away in three directions. Someone has stuck an expensive astronomical telescope casually in a corner. Perhaps the same person who parked the double-suspension white carbon fibre mountain bike on the stairs. Down a corridor, past a door marked “Sniper” I emerge into a courtyard. A Moroccan-style tiled pool shimmers. Gleaming white Funktion One speaker stacks guard the DJ booth. At one end of the lawn women in striped jumpsuits and scarlet lipstick mix Grey Goose cocktails and pour lemonade for the kids careening between emerald grass and turquoise infinity pool.

This is an Ibiza that rarely makes the travel section, much less TV specials. It’s an atavistic yet hypermodern melange of bohemianism and raw capitalism. Psychics, ex-soldiers, acupuncturists and entrepreneurs mingle poolside. Naked children dash past women whose faces fed Harley Street retirement funds. A seal-coloured whippet takes a graceful piss on a gold pouf.

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Nyetimber Classic Cuvee bubbles palely in my glass. The afternoon sun softens by degrees. Strangers strike conversations. If all goes to plan, Daniel will be the 58th person to make a commercial space flight. While he waits, he’ll sell you a seat on the shuttle, or a speedboat he designed. “Get rid of public transport,” he advises. “Only allow Formula One.” His other proposal for cutting carbon emissions? “Buy me this house. I promise to not heat it. That will reduce my footprint.” He sparks a Marlboro Light with an unapologetic grin.

I compliment Victoria on her Omega watch, a gift from her days as an employee. “Omega is owned by Swatch,” she adds. “When you work there, you always have to wear two watches. The higher-end one on your left wrist; Swatch on the right.”

From her I also learn that Calvin Klein employees are contractually required to have straight hair and nude manicures.

Lotta catches this: “I play tennis. I can never get my nails short enough.”

She was poached out of sporty early retirement (sold her restaurant in Chamonix) by Nyetimber CEO Eric Hareema. Because “you can’t ski every day” she now lives in France and is the brand’s European business development manager.

Selling English sparkling wine in the home territories of Cava, Prosecco and Champagne is an ambitious, even ridiculous venture. Yet Nyetimber makes oddly perfect sense in a tableau that calls to mind the Exile on Main Street sessions, minus the heroin. It’s posh, eccentric, rebellious and privileged, like the Stones. Too polished wouldn’t cut it but Nyetimber neatly strikes the note between luxe and louche. As Victoria remarks, there’s no competition when you’re being yourself.

Song: Rolling Stones ‘Loving Cup’

Quote: “Everything itself. / The sea is water. Stones are made of rock. / The sun goes up and goes down. A success / without any enhancement whatsoever.” ~ Jack Gilbert ‘The Other Perfection’

 

New Year Resolution

My resolution for 2016…

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“To guard what is your own. Not to claim what is another’s. To use what is given you. Not to long for anything if it be not given. If anything be taken away to give it up at once and without a struggle, with gratitude for the time you have enjoyed it”

~Epictetus

Poem of the Month: Bliss

A beautiful poem to complete the year, from Nobel prize-winning Indian poet Rabindranath Tagore. The briefest of the poems I memorised in 2015, it is a profound reminder that how one lives is always a choice.

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Bliss

Remain in bliss in this world,
Fearless, pure in heart.
Wake up in bliss every morning,
Carry out your duties in bliss.
Remain in bliss in weal and woe.
In criticism and insult,
Remain in bliss unaffected.
Remain in bliss, pardoning everybody.

Oregon Wine Pioneers Stockists

Vine Lives: Oregon Wine Pioneers is crossing continents and oceans!
vine-lives-front
In addition to being available online at AMAZON.COM, AMAZON.CO.UK, and VineLiv.es it is in stock at the following independent bookstores:

Portland, OR:
Powell’s City of Books
1005 W Burnside St., Portland, OR 97209 Phone: 503-228-4651

Broadway Books
1714 NE Broadway, Portland, OR 97232 Phone: 503-284-1726

Annie Bloom’s Books
7834 SW Capitol Hwy, Portland, OR 97219 Phone: 503-246-0053

Wallace Books
7241 SE Milwaukie Ave, Portland, OR 97202 Phone: 503-235-7350

Salem, OR:
Escape Fiction
3240 Triangle Dr. SE, Salem Oregon, USA, Phone: (503) 588-5865

Reader’s Guide
735 Edgewater NW, Salem, OR, USA, Phone: (503) 588-3166

Newberg, OR:
The Coffee Cottage
808 E Hancock Street, Newberg, OR. 97132 Phone: 503-538-5126

Chapter’s Books & Coffee
701 E 1st Street, Newberg, OR 97132 Phone: 503-554-0206

McMinnville, OR:
Third Street Books
334 NE 3rd St, McMinnville, OR, USA, Phone: (503) 472-7786

Aloha, OR:
Jan’s Paperbacks
18095 SW Tualatin Valley Hwy, Aloha, OR 97006

Lincoln City, OR:
Bob’s Beach Books
1747 NW Hwy 101, Lincoln City, Oregon, USA, Phone: 541-994-4467

Philadelphia, PA
University of Pennsylvania Official Bookstore
3601 Walnut St, Philadelphia, PA, USA, Phone:(215) 898-7595

London, UK
Books for Cooks

4 Blenheim Crescent, Notting Hill, London, UK, Phone: 020-7221-1992
We’re constantly adding new stockists so please check back for stores in your area. Or contact us to to suggest a local store.

FOR STOCK REQUESTS, PRESS OR AUTHOR INTERVIEWS CONTACT: cila@vineliv.es

Poem of the Month – Dulce et Decorum Est by Wilfred Owen

Wilfred Owen’s World War I poem Dulce et Decorum Est speaks for itself.

Bent double, like old beggars under sacks,
Knock-kneed, coughing like hags, we cursed through sludge,
Till on the haunting flares we turned our backs
And towards our distant rest began to trudge.
Men marched asleep. Many had lost their boots
But limped on, blood-shod. All went lame; all blind;
Drunk with fatigue; deaf even to the hoots
Of tired, outstripped Five-Nines that dropped behind.

Gas! Gas! Quick, boys!—An ecstasy of fumbling,
Fitting the clumsy helmets just in time;
But someone still was yelling out and stumbling
And flound’ring like a man in fire or lime...
Dim, through the misty panes and thick green light,
As under a green sea, I saw him drowning.

In all my dreams, before my helpless sight,
He plunges at me, guttering, choking, drowning.

If in some smothering dreams you too could pace
Behind the wagon that we flung him in,
And watch the white eyes writhing in his face,
His hanging face, like a devil’s sick of sin;
If you could hear, at every jolt, the blood
Come gargling from the froth-corrupted lungs,
Obscene as cancer, bitter as the cud
Of vile, incurable sores on innocent tongues,—
My friend, you would not tell with such high zest
To children ardent for some desperate glory,
The old Lie: Dulce et decorum est
Pro patria mori.

Poem of the Month: O Me, O Life! by Walt Whitman

Cila Warncke's avatarCreative Writing Ibiza

October flew – here I am on the 30th only just adding my poem of the month. Work. Moving. Family. Love. What good, amid these, o time taken to memorise poetry? Answer: that the enrichment outweighs the effort.

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Oh Me, O Life!  by Walt Whitman

Oh me! Oh life! of the questions of these recurring,

Of the endless trains of the faithless, of cities fill’d with the foolish,

Of myself forever reproaching myself, (for who more foolish than I, and who more faithless?)

Of eyes that vainly crave the light, of the objects mean, of the struggle ever renew’d,

Of the poor results of all, of the plodding and sordid crowds I see around me,

Of the empty and useless years of the rest, with the rest me intertwined,

The question, O me! so sad, recurring – What good amid these, O me, O life?

Answer:

That you are…

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