Tag / Cila Warncke

by Cila Warncke

Elements of Storytelling 3: Inspiration

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 3: Inspiration

Great stories are not plucked from the air; they grow from the fertile soil of stories that were told before.

Case study: Eivissa: The Ibiza Cookbook by Anne Sijmonsbergen

eivssa cover

What it is:

A cookbook based on, and inspired by Ibiza food. What it isn’t is an attempt to slavishly recreate traditional Ibicenco recipes, or a generic Mediterranean cookbook. The author lived on an organic farm in Ibiza for a dozen years, growing local produce, working with other farmers, and hanging out with rare-breed animal experts, fishermen, and artisan cheesemakers, before she put proverbial pen to paper.

 

Why it matters:

This long period of absorbing and exploring the food culture freed Anne to create recipes that are unique to her but capture the essence of Ibiza. She transforms stolid island fare like flaó — a dense, old-fashioned cake — into something fresh and suited for a modern palate. Each recipe becomes a story in its own right, revealing the history and origin of its components and the author’s inspiration.

The Evissa story:

Ibiza is on the cusp of a food revolution. The island’s traditional farming and fishing culture has been supplemented with a wave of chefs and producers making artisan products and vibrant food.

Now Eivissa, the first recipe book to showcase the incredible Ibicenco dishes Ibiza cuisine has to offer, reveals how to recreate the tastes of the white island in your own home.

Divided into seasonal chapters to reflect the ingredients in Ibiza, these are gorgeous recipes reflecting the heritage of the cuisine, yet with contemporary twists. Sample a really simply Grilled Courgette Ribbons, Asparagus & Mint Tostada from Spring, for example, or a Grapefruit & Juniper-Encrusted Pork Salad. Try Steamed Mussels with Samphire or Chicken with Roasted Figs from Autumn. Or treat yourself with a Ricotta Pine Nut Cake or Spiced Chocolate Truffles.

Full of stunning photography shot on location in Ibiza, both of the recipes and the island’s beautiful backdrop, these are recipes that are full of energy, warmth and enjoyment.

Read more here

Practice: “Plenty of writing ideas are culled from great tales that have been told throughout history. Some of these have been converted into formulas that writers can use as storytelling guidelines.

From the three-act structure to the hero’s journey, formulas have been criticized as making stories dull and predictable yet they have also been credited with providing writers a framework in which to create.” via WritingForward.com

Remember: “You can’t wait for inspiration. You have to go after it with a club.” – Jack London

by Cila Warncke

Elements of Storytelling 2: Urgency

Storytelling is the essence of communication. Whether you are a writer, entrepreneur or politician your story is how you connect with people.

The elements of storytelling are like the letters of the alphabet. Once you know them, you can put them together to tell your story in the best way possible.

Element 2: Urgency

Great stories say things that matter. They aren’t just entertainment, they have an urgent message.

Case study: CALMZine

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What it is: CalmZINE is a by-men/for-men magazine published by the Campaign Against Living Miserably (CALM). CALM is a British charity that works to prevent male suicide (in 2014 men accounted for 76% of UK suicides and it is the leading cause of death in men under 45).

Brash as the captain of a five-a-side team after six pints, CALMZine hums with the urgent message: You’re not alone. In another context its laddishness, #Mandictionary, its jocular tone, would be gratingly juvenile. But it works because it is fuelled by urgency. Life and death. Every article whether news, interviews, fashion features, sport or entertainment, is twined with the message: It’s okay to struggle. You’re not alone. We’re here to listen.

 

Why it matters: Nothing comes close to being as awful as suicide. I’ve seen friends, family, shattered by it and there is nothing to say. Not a single word of comfort. No, “everything will be all right,” no “it was for the best,” no “at least he didn’t suffer,” no no no. None of the platitudes we salve ourselves with in the face of ordinary death. You can always find mercy if you look hard enough. But not in the vortex of suicide. You can stare into that pit all day, until your eyes burn at the blackness. You can cry enough tears to fill the ocean and that hole stays dry and dead as a slice of outer space.

The hopelessness of words after the fact gives utmost urgency to every word spoken or written to prevent it. There are no second chances. Any comfort or stumbling block, anything that helps one person make the choice to live, matters more than art.

Their story:

CALM works to prevent male suicide by:-

  • Offering support to men in the UK, of any age, who are down or in crisis via our helpline and website.
  • Pushing for changes in policy and practice so that suicide is better prevented via partnerships such as The Alliance of Suicide Prevention Charities (TASC), the National Suicide Prevention Alliance (NSPA). CALM also hosts the Suicide Bereavement Support Partnership (SBSP), which aims to ensure that everyone bereaved or affected by suicide is offered and receives timely and appropriate support.

Read the rest of the CALM story here

Practice: “Rather than daydreaming about what you’d like to write, sit down for fifteen minutes, keep your hand moving, begin with “I want to write about,” and go. Stay specific and concrete. Not ‘I want to write about truth, democracy, honesty,’ but ‘I want to write about the time my father lied right to my face and I could taste it all through dinner. It tasted like hot gasoline.’ ~Natalia Goldberg (Wild Mind)

Remember: “The one I felt pulsing in my chest [was] like a second heart… the story I couldn’t live without telling.” ― Cheryl Strayed

 

by Cila Warncke

Elements of Storytelling 1

Storytelling is the essence of communication. Writers, entrepreneurs, corporations, governments and even religions rise and fall by the stories they tell. It’s simple: if you want an audience, customer, or acolyte you better tell a damn good tale.

Think of the elements of storytelling as letters in the alphabet. Once you know them, you can tell any story your want in a way that makes people pay attention.

Element 1: Listening

Great storytelling begins with listening… to stories, people, songs, ideas, waves breaking on rocks, the voice of your intuition

Case study: Boom Earwear

boom headphones

What happened:

My first interaction with @BoomEarwear on Twitter. As a music fiend and serial jogger I go through headphones at an unholy rate. I clicked onto their webpage to order a pair but the site was down. I Tweeted a jokey complaint. To my surprise a response popped up a minute later, thanking me, apologising, and promising to fix things ASAP.

Why it mattered:

Easily distracted, I went back to my crappy generic headphones. When they gave up the ghost I thought of the Twitter exchange, but couldn’t remember the name of the company. The fact they listened and responded was enough to make me search my feed for the name. My post-purchase Tweet received a prompt, friendly response. Once again, giving me the warm fuzzy feeling that comes from being listened to…

boom_1

Their story:

A note from James, founder of Boom Earwear.

Firstly, thank you for checking out Boom Earwear, we’re super excited to have you around. I’ve been asked many times why I set up Boom Earwear, and wanted to tell the story exactly as it is.

I founded Boom Earwear after encountering issues with my headphones when travelling through Asia. I’d gone out for five weeks alone, and took a pair of headphones with me to listen to music – it’s a big part of travel for me.

During the second week, my headphones developed a fault – and naturally, I wanted to get this solved. I contacted the manufacturer and was told that sure, I could have a replacement – but I had to go back to the store I bought them from, or get them shipped to a UK address. When you’re out in the middle of nowhere, thousands of miles from home – that’s not a great answer.

That’s when I started to get super bummed out. Consumer electronics as a whole is a huge industry, and there is a real lack of companies that care enough to help….

Read the rest of the Boom story here

Practice:

“Imagine yourself in the other person’s situation, wanting to have someone listen to them. When they are speaking, make an effort to think of where they are coming from and why. Imagine what their life is like and what struggles they might be facing”
via FastCompany

Remember:

“When people talk, listen completely. Most people never listen.” ― Ernest Hemingway

by Cila Warncke

New Year Resolution

My resolution for 2016…

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“To guard what is your own. Not to claim what is another’s. To use what is given you. Not to long for anything if it be not given. If anything be taken away to give it up at once and without a struggle, with gratitude for the time you have enjoyed it”

~Epictetus

by Cila Warncke

Poem of the Month: Bliss

A beautiful poem to complete the year, from Nobel prize-winning Indian poet Rabindranath Tagore. The briefest of the poems I memorised in 2015, it is a profound reminder that how one lives is always a choice.

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Bliss

Remain in bliss in this world,
Fearless, pure in heart.
Wake up in bliss every morning,
Carry out your duties in bliss.
Remain in bliss in weal and woe.
In criticism and insult,
Remain in bliss unaffected.
Remain in bliss, pardoning everybody.

by Cila Warncke

Oregon Wine Pioneers Stockists

Vine Lives: Oregon Wine Pioneers is crossing continents and oceans!
vine-lives-front
In addition to being available online at AMAZON.COM, AMAZON.CO.UK, and VineLiv.es it is in stock at the following independent bookstores:

Portland, OR:
Powell’s City of Books
1005 W Burnside St., Portland, OR 97209 Phone: 503-228-4651

Broadway Books
1714 NE Broadway, Portland, OR 97232 Phone: 503-284-1726

Annie Bloom’s Books
7834 SW Capitol Hwy, Portland, OR 97219 Phone: 503-246-0053

Wallace Books
7241 SE Milwaukie Ave, Portland, OR 97202 Phone: 503-235-7350

Salem, OR:
Escape Fiction
3240 Triangle Dr. SE, Salem Oregon, USA, Phone: (503) 588-5865

Reader’s Guide
735 Edgewater NW, Salem, OR, USA, Phone: (503) 588-3166

Newberg, OR:
The Coffee Cottage
808 E Hancock Street, Newberg, OR. 97132 Phone: 503-538-5126

Chapter’s Books & Coffee
701 E 1st Street, Newberg, OR 97132 Phone: 503-554-0206

McMinnville, OR:
Third Street Books
334 NE 3rd St, McMinnville, OR, USA, Phone: (503) 472-7786

Aloha, OR:
Jan’s Paperbacks
18095 SW Tualatin Valley Hwy, Aloha, OR 97006

Lincoln City, OR:
Bob’s Beach Books
1747 NW Hwy 101, Lincoln City, Oregon, USA, Phone: 541-994-4467

Philadelphia, PA
University of Pennsylvania Official Bookstore
3601 Walnut St, Philadelphia, PA, USA, Phone:(215) 898-7595

London, UK
Books for Cooks
4 Blenheim Crescent, Notting Hill, London, UK, Phone: 020-7221-1992
We’re constantly adding new stockists so please check back for stores in your area. Or contact us to to suggest a local store.

FOR STOCK REQUESTS, PRESS OR AUTHOR INTERVIEWS CONTACT: cila@vineliv.es

by Cila Warncke

Poem of the Month – A Brief for the Defense by Jack Gilbert

I first encountered Jack Gilbert’s poetry in The Sun (American literary magazine, not British tabloid). A sentence from ‘A Brief for the Defense’ stuck with me, nagged me through summer: “We must have the stubbornness to accept our gladness in the ruthless furnace of this world”.

As one blessed with much comfort and satisfaction, I wonder at my privileges, wonder at the randomness of life, wonder why millions suffer through no fault of their own, and others live in shocking luxury through no virtue of their own. Gilbert’s taut, evocative, defiant poem comes the closest of anything I’ve read to elucidating the tension between grief and high delight. Gilbert doesn’t moralise or draw conclusions. Though he refers to both God and the Devil, for me the poem is Zen. Ultimately, none of us is in control. The secret, if there is one, is to laugh anyway, to listen for sound of oars in the silence and watch the island sleep. And to refuse to allow our lives to be defined by the worst of times.

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A Brief for the Defense by Jack Gilbert

Sorrow everywhere. Slaughter everywhere. If babies
are not starving someplace, they are starving
somewhere else. With flies in their nostrils.
But we enjoy our lives because that’s what God wants.
Otherwise the mornings before summer dawn would not
be made so fine. The Bengal tiger would not
be fashioned so miraculously well. The poor women
at the fountain are laughing together between
the suffering they have known and the awfulness
in their future, smiling and laughing while somebody
in the village is very sick. There is laughter
every day in the terrible streets of Calcutta,
and the women laugh in the cages of Bombay.
If we deny our happiness, resist our satisfaction, we lessen the importance of their deprivation.
We must risk delight. We can do without pleasure,
but not delight. Not enjoyment. We must have
the stubbornness to accept our gladness in the ruthless
furnace of this world. To make injustice the only
measure of our attention is to praise the Devil.
If the locomotive of the Lord runs us down,
we should give thanks that the end had magnitude.
We must admit that there will be music despite everything.
We stand at the prow again of a small ship
anchored late at night in the tiny port
looking over the sleeping island: the waterfront
is three shuttered cafes and one naked light burning.
To hear the faint sound of oars in the silence as a rowboat
comes slowly out and then goes back is truly worth
all the years of sorrow that are to come.

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by Cila Warncke

Agents – The Numbers Game

Yesterday I hit 75 on my agent hunt. Seventy-five lines on an excel sheet each with name, website, email, and a note of the date and pitch delivered. I may as well have made 75 copies of my novel, stood at the top of a cliff and chucked them ceremoniously into oblivion. This shouldn’t discourage me (most of the time I know my duty is to write well, and the rest be damned) but it does.

When another brusque rejection arrived I burst into tears. Voices babbled in my head: You are never going to publish a novel. If you do, nobody is going to read it. You are a fake, a flake, a lazy greedy over-educated under-producing parasitic loser who should have gotten a real job before it was too late. You are going to die broke and alone. You suck. Et cetera.

This could be true, if I let it. But after bawling for a few minutes, sense started to leach in. All the sages I respect (dead and living) make the same case:

“You have the right to work, but for the work’s sake only. You have no right to the fruits of work” ~Bhagavad Gita
“[Do] not long for anything if it be not given” ~Epictetus
“For us there is only the trying” ~TS Eliot

Some days, trying is a drag, the last thing I want to do. The alternative, though, is to let all the miserable, mean, self-pitying thoughts turn themselves into reality. As long as the spreadsheet is growing, there’s hope.

effort

by Cila Warncke

Poem of the Month – Barter by Sara Teasdale

For August’s poem of the month I wanted something fresh, something by a woman, something I wasn’t familiar with. Browsing a poetry anthology, ‘Barter’ hooked me. Sara Teasdale’s imagery reminds me of home (“blue waves whitened on a cliff… scent of pine trees in the rain”) and I like its two-fold charge: find beauty in the quotidian and be brave enough to grab it.

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Barter

Life has loveliness to sell,
All beautiful and splendid things,
Blue waves whitened on a cliff,
Soaring fire that sways and sings
And children’s faces looking up
Holding wonder like a cup.

Life has loveliness to sell,
Music like a curve of gold,
Scent of pine trees in the rain,
Eyes that love you, arms that hold,
And for your spirit’s still delight,
Holy thoughts that star the night.

Spend all you have for loveliness,
Buy it and never count the cost;
For one white singing hour of peace
Count many a year of strife well lost,
And for a breath of ecstasy
Give all you have been, or could be.

by Cila Warncke

Poem of the Month – If by Rudyard Kipling

If is the poetic equivalent of “…Baby One More Time”: it’s naff, simplistic, brash and its politics don’t bear examination but Christ it’s catchy. I can’t remember when I first read or heard the poem, but fragments of it are buried in my brain like shrapnel.

Kipling was a jingoistic racist. If is patronising hooey. Still, the line “if you can fill the unforgiving minute with sixty seconds worth of distance run…” has gotten me up more hills than I can count. So there’s that.

Why memorise If? In part because I think it’ll come in handy over the next couple of months in Ibiza (“If you can keep your head when all about you/ are losing theirs…”) and partly to acknowledge the fact that bad poetry can be as useful, or meaningful, in the right context, as the most exquisite sonnet.

What’s your favourite bad poem? Share in the comments.
run

If

If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:

If you can dream—and not make dreams your master;
If you can think—and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,
Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And—which is more—you’ll be a Man, my son!